NEWSPAPER COVERAGE
; CLIMATE-CHANGE
; FEAR APPEALS
; MEDIA
; COMMUNICATION
; ISSUES
; INFOGRAPHICS
; INFORMATION
; EVOLUTION
; MESSAGES
WOS学科分类:
Communication
; Environmental Studies
WOS研究方向:
Communication
; Environmental Sciences & Ecology
英文摘要:
Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.
1.Flagler Coll, Dept Commun, St Augustine, FL 32084 USA 2.Univ Iowa, Coll Publ Hlth, Dept Community & Behav Hlth, Iowa City, IA USA 3.Univ Iowa, Sch Journalism & Mass Commun, Iowa City, IA USA
Recommended Citation:
Krajewski, Joanna M. T.,Schumacher, Amy C.,Dalrymple, Kajsa E.. Just Turn on the Faucet: A Content Analysis of PSAs About the Global Water Crisis on YouTube[J]. ENVIRONMENTAL COMMUNICATION-A JOURNAL OF NATURE AND CULTURE,2019-01-01,13(2):255-275