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With increasing pressure from wildlife trade, conservation efforts must balance deficiencies in distribution data for species (the Wallacean shortfall) with the risk of increasing accessibility of locality for collectors. The Golden Kaiser-I-Hind (Teinopalpus aureus Mell) is an iconic butterfly restricted to Southeast Asia, popular in trade markets but lacking in ecological and conservation information. We compiled occurrence records and used them to assess multiple threats of T. aureus distribution-wide and at the national level. Results of species distribution models suggest that suitable habitats of T. aureus are montane forests in mid to high elevations in Southern China, Laos and Vietnam. However, habitat networks for the species are poorly connected, with some portions of its distribution experiencing intensive deforestation and threatened by climate change. The trade assessment results showed specimens of T. aureus were available for sale with high prices, indicating potential pressure from trade markets. We also found different conservation statuses and efforts to protect T. aureus across countries; the species is under strict protection in China, moderate protection in Vietnam and has no protection in Laos. Both recorded locations and projected distribution in the three countries were poorly covered by protected areas. These results together demonstrate the importance of distribution data in conservation management of threatened species while highlighting trade-offs inherent in not making location information widely available when trade pressure is present. Finally, we strongly encourage cross-border cooperation in sharing ecological information for consistent conservation management of species under multiple threats from habitat loss, climate change and illegal wildlife trade.