globalchange  > 气候变化与战略
DOI: 10.1111/ele.13600
论文题名:
E-greening the planet
作者: Zhong H.; Dixon K.W.
刊名: Ecology Letters
ISSN: 1461023X
出版年: 2020
卷: 23, 期:12
起始页码: 1733
结束页码: 1735
语种: 英语
中文关键词: Ant forest ; E-greening ; ecological restoration
英文关键词: business service ; digitization ; environmental degradation ; environmental economics ; innovation ; Internet ; software ; technological development ; China ; astronomy ; China ; ecosystem ; forest ; human ; tree ; China ; Ecosystem ; Forests ; Humans ; Planets ; Trees
英文摘要: Ant Forest, a mobile app developed by the monolithic Alibaba Group, is greening individuals’ daily activities and transforming human capacity to reverse global environmental degradation. Over 500 million e-trees are being cultivated every day in China using Ant Forest, and over 122 million real trees have been planted over more than 112 000 ha of degraded land. Ant Forest showcases how internet technology innovation combined with digital financing and philanthropy is contributing to solving environmental issues while attracting and retaining customer loyalty. This powerful business model has the potential to spread to all manner of environmental outcomes. © 2020 John Wiley & Sons Ltd.
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资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/166750
Appears in Collections:气候变化与战略

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作者单位: School of Biological Sciences, University of Western Australia, Perth, 6009, Australia; Centre for Mine Site Restoration, School of Molecular and Life Sciences, Curtin University, Bentley, WA 6102, Australia

Recommended Citation:
Zhong H.,Dixon K.W.. E-greening the planet[J]. Ecology Letters,2020-01-01,23(12)
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