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DOI:	10.1371/journal.pone.0154078
论文题名:	Validity of Willingness to Pay Measures under Preference Uncertainty
作者:	Carola Braun; Katrin Rehdanz; Ulrich Schmidt
刊名:	PLOS ONE
ISSN:	1932-6203
出版年:	2016
发表日期:	2016-4-20
卷:	11, 期:4
语种:	英语
英文关键词:	Surveys ; Climate change ; Emotions ; Research validity ; Chocolate ; Payment ; Alternative energy ; Marketing
英文摘要:	Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP as a single value (Point-WTP), Range-WTP explicitly allows for preference uncertainty in responses. The aim of this paper is to apply Range-WTP to the domain of contingent valuation and to test for its theoretical validity and robustness in comparison to the Point-WTP. Using data from two novel large-scale surveys on the perception of solar radiation management (SRM), a little-known technique for counteracting climate change, we compare the performance of both methods in the field. In addition to the theoretical validity (i.e. the degree to which WTP values are consistent with theoretical expectations), we analyse the test-retest reliability and stability of our results over time. Our evidence suggests that the Range-WTP method clearly outperforms the Point-WTP method.
URL:	http://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0154078&type=printable
Citation statistics:
资源类型:	期刊论文
标识符:	http://119.78.100.158/handle/2HF3EXSE/23222
Appears in Collections:	过去全球变化的重建影响、适应和脆弱性科学计划与规划气候变化与战略全球变化的国际研究计划气候减缓与适应气候变化事实与影响

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journal.pone.0154078.PDF（364KB）	期刊论文	作者接受稿	开放获取	CC BY-NC-SA	View Download

作者单位:

Kiel Institute for the World Economy, Kiel, Germany;Kiel Institute for the World Economy, Kiel, Germany;Department of Economics, University of Kiel, Kiel, Germany;Kiel Institute for the World Economy, Kiel, Germany;Department of Economics, University of Kiel, Kiel, Germany;Department of Economics and Econometrics, Universiy of Johannesburg, Johannesburg, South Africa

Recommended Citation:

Carola Braun,Katrin Rehdanz,Ulrich Schmidt. Validity of Willingness to Pay Measures under Preference Uncertainty[J]. PLOS ONE,2016-01-01,11(4)

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