| DOI: | 10.7249/RR1197
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| 报告号: | RR-1197-A
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| 报告题名: | Searching for Information Online: Using Big Data to Identify the Concerns of Potential Army Recruits |
| 作者: | Salar Jahedi; Jennie W. Wenger; Douglas Yeung
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| 出版者: | RAND Corporation
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| 出版年: | 2016
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| 发表日期: | 2016
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| 总页数: | 23
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| 国家: | 美国
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| 语种: | 英语
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| 英文关键词: | Big Data
; Military Recruitment
; The Internet
; United States Army
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| 英文摘要: | This report assesses empirical applications of web search data and discusses the prospective value such data can offer Army recruiting efforts. The authors examine three different tools — Google Trends, Google AdWords, and Google Correlate — that can be used to access and analyze readily available, anonymous data from Internet searches related to the Army and to Army service. They found that Google search queries can inform how interest in military careers has evolved over time and by geographic location and can identify the foremost Army-related concerns that potential recruits have. Moreover, by analyzing how search terms correlate across time, it is possible to predict with reasonable accuracy what non-Army related terms people are searching for in the months before or after an Army query. These queries serve as leading and lagging indicators of army-related searches and can offer a glimpse into the concerns of individuals near the time period when they are considering joining. The results suggest that search terms can serve as an indicator of propensity and can be incorporated into models to predict highly qualified Army accessions. |
| URL: | http://www.rand.org/content/dam/rand/pubs/research_reports/RR1100/RR1197/RAND_RR1197.pdf
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| Citation statistics: |
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| 资源类型: | 研究报告
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| 标识符: | http://119.78.100.158/handle/2HF3EXSE/27253
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| Appears in Collections: | 影响、适应和脆弱性
科学计划与规划
气候减缓与适应
气候变化事实与影响
气候变化与战略
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| RAND_RR1197.pdf（527KB） | 研究报告 | -- | 开放获取 | | View
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| Recommended Citation: | |
Salar Jahedi,Jennie W. Wenger,Douglas Yeung. Searching for Information Online: Using Big Data to Identify the Concerns of Potential Army Recruits. 2016-01-01.
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