globalchange  > 气候变化与战略
DOI: 10.1016/j.crm.2016.11.003
Scopus记录号: 2-s2.0-85008352610
论文题名:
Enhancing interdisciplinary climate change work through comprehensive evaluation
作者: Klink J.; Koundinya V.; Kies K.; Robinson C.; Rao A.; Berezowitz C.; Widhalm M.; Prokopy L.
刊名: Climate Risk Management
ISSN: 22120963
出版年: 2017
卷: 15
起始页码: 109
结束页码: 125
语种: 英语
英文关键词: Interdisciplinary team ; Marketing campaign ; Mixed methods evaluation ; Outreach evaluation ; Stakeholder engagement ; Usability testing
英文摘要: This paper shares the details of an evaluation plan from an interdisciplinary climate change project that developed decision support tools (DSTs) DST = Decision Support Tool. 2 for agricultural advisors and farmers. It showcases how evaluation enhanced the project work by providing opportunities for the team to reflect on and use data to improve performance. The plan included both formative and summative approaches, team member interviews to assess team functioning, usability testing of DSTs, outreach and marketing campaign evaluation. Outreach evaluation included surveying those reached, monitoring project website traffic, and tracking and mapping outreach details. Marketing evaluation included pre-testing campaign materials, assessing open and click rates of email campaign, and monitoring associated traffic to website. The Useful to Usable (U2U) team was generally high functioning, but team interviews allowed the evaluators and leaders to discern factors that were influencing intended outcomes, respond to needs, assign resources, and catalyze activities that were crucial in shaping the outcomes. Usability testing surfaced issues related to default values and search and help features that were addressed by the team and resulted in improved usability. Outreach evaluation found geographic and methodological gaps that were filled, resulting in more target audiences reached and more effective methods used (e.g., hands-on events). Marketing evaluation allowed for improving contact lists over time and improving campaign messaging before deployment. Evaluators and project leaders working on similar projects may adapt or utilize methods detailed in this paper, along with the recommendations, while designing and implementing improvement-oriented evaluation plans. © 2016 The Authors
Citation statistics:
资源类型: 期刊论文
标识符: http://119.78.100.158/handle/2HF3EXSE/58961
Appears in Collections:气候变化与战略

Files in This Item:

There are no files associated with this item.


作者单位: Environmental Resources Center Evaluation Unit, University of Wisconsin-Extension, 445 Henry Mall, Room 202, Madison, WI, United States; Environmental Resources Center Evaluation Unit, University of Wisconsin-Extension, 445 Henry Mall, Room 203, Madison, WI, United States; Environmental Resources Center Evaluation Unit, University of Wisconsin-Extension, 445 Henry Mall, Room 214, Madison, WI, United States; Forestry and Natural Resources, Purdue University, FORS Room 201A, 195 Marsteller St, West Lafayette, IN, United States; Forestry and Natural Resources, Purdue University, FORS Room 201B, 195 Marsteller St, West Lafayette, IN, United States; University of Wisconsin Institute for Clinical and Translational Research, 4240 Health Sciences Learning Center, 750 Highland Avenue, Madison, WI, United States

Recommended Citation:
Klink J.,Koundinya V.,Kies K.,et al. Enhancing interdisciplinary climate change work through comprehensive evaluation[J]. Climate Risk Management,2017-01-01,15
Service
Recommend this item
Sava as my favorate item
Show this item's statistics
Export Endnote File
Google Scholar
Similar articles in Google Scholar
[Klink J.]'s Articles
[Koundinya V.]'s Articles
[Kies K.]'s Articles
百度学术
Similar articles in Baidu Scholar
[Klink J.]'s Articles
[Koundinya V.]'s Articles
[Kies K.]'s Articles
CSDL cross search
Similar articles in CSDL Cross Search
[Klink J.]‘s Articles
[Koundinya V.]‘s Articles
[Kies K.]‘s Articles
Related Copyright Policies
Null
收藏/分享
所有评论 (0)
暂无评论
 

Items in IR are protected by copyright, with all rights reserved, unless otherwise indicated.